Role: Head of Customer Segmentation
Location: Abu Dhabi
Role Purpose:
This role is pivotal to drivecustomer-centric strategies and optimizethe Banksofferings across segments with a view to cater to the diverse needs of client segments across the value pyramid.
The candidate will lead a team of skilled professionals in analyzing customer data, identifying market segments, and developing best in class segment value propositions, including the execution of marketing strategies to enhance customer engagement, bank product/service usage & loyalty.
Develop & maintain a customer value proposition across segments. This includes banking products, services as well as lifestyle benefits, customer engagement (events, newsletters, surveys, etc).
The key focus of this role will be to grow the retail bank’s customer numbers, customer revenue & PPI across the various segments.
Key Accountabilities of the role
Specialist Skills / Technical Knowledge Required for this role:
Previous experience required (if any)
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