Trade Sales Manager
Central & eastern area
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your True self and live a full life. You will have access to:
The Opportunity
We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women’s health, cardiometabolic, pain management/central nervous system, and respiratory.
What You’ll Do
The primary function for this role is to:
– Execute Saudi Trade Strategy to optimize the Trade and Key Accounts (ALL Channels) for central & eastern region u2013 in line with Abbott EPD Saudi Trade Strategy.
– To provide trade team with the leadership, direction, and resources to ensure sales targets are achieved and to liaise with marketing personnel to ensure short- and long-term sales, strategies are applied by the sales team.
– Implement value proposition programs for Abbott brands, in co-ordination with Trade head, Marketing & Sales team.
– will be responsible to build central & eastern region structure and programs which will enhance Abbott’s Saudi brands performance at Pharmacy and Wholesale level.
Core Job Responsibilities
Develops a structured commercial offering locally with a strong emphasis on:
– Identify the value and potential of the Trade in assigned area. – Establishing a local trade structure and presence u2013 in line with the trade potential.
– Optimize route to market in line with local Category structure.
– Strengthening and growing our brands in the Pharmacy Channel, Wholesalers & Hospital Retail Pharmacies at regional level.
– Devising and implementing campaigns with trade to increase brand and corporate SOV, improving visibility and monitoring progress.
– Ensuring adequate Trade support and customizing our offering
– Regional Key Account/Wholesaler / Hospitals and Clinics negotiation with BGx, Gx and OTC/OTx products
– Implement trade marketing / Brand strategy and execute strategies for key chain accounts in a timely order for the achievement of short and long term business objectives, increasing profitability and market share.
– Have a detailed understanding of the Pharmacy channel landscape – Understand switch level in key Channels.
– Manage budget and expenditures to ensure that resources are spent within plan.
– Measure and track KPIs, suggest corrective actions.
– Optimize the listing of all new products in retail.
– Devise and propose promotional plans that maximize sales in retail pharmacies and wholesalers and ensure timely execution.
– Monitor and evaluate trade performance to enhance the efficiency of trade channels.
– Ensure all trade activities comply with relevant Acts, legal demands, trade standards ,Corporate Business , OEC Compliance Procedures and Safety procedures.
Required Qualifications
Preferred Qualifications
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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