Abbott Vascular Looking for Head of Digital at Gulf Full Time

Job Description

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your True self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

About Diagnostics Division

We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies.

Head of Digital

This position works out of our UAE location in Abbott Rapid Diagnostics Division

Primary Objective of Position

Be a role model to lead the u201Cdigitalizationu201D of the Rapids ID organization in EMEA, setting up the digital strategy, and building the digital capabilities of the organization, at area and country level.

Drive brand related programs and activities to ensure Abbott’s brand reputation, voice, perception and image is safeguarded and represented in an optimal way. This includes as well driving brand awareness related campaigns and activations around the brand overall, specific programs as well as existing and new product launches. Support in driving new and innovative business models for our various products and services.

This all with the aim to help drive the business, so that the organization’s short and long-term business objectives are met, comply with regulations and standards, and protect the organization’s public reputation.

What You’ll Do:

• Lead the development and execution of integrated Digital marketing and communications campaigns, including collaborating and actively problem solving with cross-functional peers in marketing, Public Affairs to ensure timely and strong execution as well as ensuring alignment with the business objectives and goals.

• Direct and manage the execution of Digital brand related projects and sales campaigns, along with ensuring clear metrics and KPIs are in place to increase brand awareness and loyalty

• Drive our brand positioning and image beyond our owned media, through environmental co-branding projects with our customers (pilot sites)

Digital & E-commerce

• Manage online marketing budget and online based strategy for social media marketing, email marketing, search engine marketing, mobile marketing and display advertising

• Analyse and report on online marketing channels to reach performance goals through strong collaboration with media planners, public affairs and contracted agencies

• Optimize Abbottu00B4s own- and partner owned E-commerce web sites performance and monitor wed site traffic & conversions

• Ensure integration of next generation digital platforms moving into automation and identify opportunities to better integrate with Salesforce.com and increase our database of customers

• Ensure our brand is effectively represented on various online/digital channels, such as our websites, Linkedin, partners websites etc

• Set the strategy for our marketing automation campaigns, ensuring the creation of year-long always-on automated journeys

• Strengthen Rapids ID’s digital capabilities by building in-region (EMEA) digital know-how

• Assess the business for opportunities to leverage digital tools to optimize and simplify work across the various functions

• u201CDigitalizeu201D Rapids ID and increase digital capabilities of the Region (EMEA) in Headquarters and countries

Marketing Planning

• Set and drive internal and external communication programs to create awareness and drive engagement with our brand and products, including online/offline channels.

• Lead content generation to be used in both online and offline channels

• Drive/support the creation of new opportunities/business models for private/public sectors beyond our direct customer (the lab & physicians), through creating messages/content, promotional material and various communications.

• Manage our media plan for our promotional campaigns (online and offline publications and channels), working closely with the public affairs team to ensure alignment and effective collaboration on brand and product related releases

• Be actively present in social media groups and professional platforms to discuss industry-related topics

• Review and monitor all ad-promo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective, together with close collaborations with regulatory to ensure alignment to policies and procedures

• Support the Digital elements of our sponsorship efforts and engagement in key events and congresses, ensuring our brands are effectively represented and positioned, along with effective products and services promotion

• Oversee appropriate agency relationships and program work in support of strategy

Cross-Functional Collaboration

• Close collaboration with the different cross functional team members, to ensure alignment on new material being created, objectives, channels to use, target audiences and messages, and amplification targets.

• Network with industry experts and potential clients to drive brand awareness

• Partner with the global, area and country marketers to leverage the content and activations, and with cross-functional counterparts to develop brand programs in support of objectives.

Compliance with Company policies

• Ensure compliance with the relevant legislation and local regulatory authority requirements

• Adhere to the Abbott code of Business Conduct as well as all Abbott policies and procedures

• Operate with integrity and ethics at all times

Required Qualifications

• A minimum of a Bachelors degree is required, and a post-graduate qualification in Marketing, Communications, Public Relations or Digital Marketing

• Experience in direct email Marketing and lead nurturing as well as marketing automation software (such as Marketo, Campaign Monitor, Pardot, Google Analytics, Hubspot)

• Microsoft Office Suite (Word, PowerPoint, Outlook)

• Data analytics tools (Excel, Tableau)

• Good understanding of digital channels (web, social, advertising)

• Knowledge of SEO and Google Analytics

• English excellence is a must

• 25% travel required

Preferred Qualifications

• Proven work experience of at least 5 years in the Digital space, marketing communication or, preferrable in the healthcare industry

• Experience into the healthcare industry or consumer health

• Familiarity with B2B and B2C advertising campaigns

• Hands-on experience with web content management tools

• Analytical skills ability to consume, identify and act on data

• Excellent verbal and written communication skills

• Resourceful, Self-motivated, eager learner, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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