Position
Senior Marketing Manager
Job Code
TBC
Reports to
Industry Engagement Director
Direct Reports
(x3) Brand Managers
Division/Section
Marketing
Department
Industry Engagement
Sector
Media Industries
Job Family
TBC
Role Purpose
The vision of NEOM comprises of 14 economic sectors. Each sector realized to support the future of NEOM and what it will look like.
Energy. Food. Entertainment & Culture. Health & Wellbeing. Education. Design & Construction. Water. Tourism. Technology & Digital. Sport. Services. Mobility. Media. Manufacturing.
The Senior Marketing Manager role will support the Media sector and associated sub-sectors – Business Development, Screen Production, Gaming, Digital Publishing and Industry Learning, responsible for the development and implementation of marketing activities in line with individual sub-sector marketing plans that also reflect the overall Media sector marketing strategy.
The Senior Marketing Manager is a strategic role and will take a supporting role in shaping and executing the marketing strategy. The role will involve delivering brand awareness and drive leads for the business development teams.
The Senior Marketing Manager will also be responsible for working with 3 rd parties that both the sector and brand teams have partnered with to ensure maximum amplification of the sector messaging to target audiences.
Key Accountabilities & Activities
Planning implementation and Budget management
Background, Skills & Qualifications
Knowledge, Skills and Experience
Qualifications
COMMUNICATION – MAIN STAKEHOLDERS
Internal
External
Sector Head
Industry Engagement Director
Senior Marketing Consultant
Business Development Director
Screen Production team
Gaming team
Industry Learning team
Central Marketing, Digital, Brand and Events teams
Central Comms team
Marketing Agencies
3rd party partnerships (i.e. print suppliers, publications etc)
VERSION TRACKING
Version
Prepared by
Date:
First Review by
Date:
Second Review by
Date:
Evaluation
Date:
Approved by
Name (Title)
Signature
Date
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