The Head of Marketing is the primary owner of the theme park/attraction(s) brand(s) and is responsible for the development, continuity, IP usage, content creation and foundational brand standards across Farah Experiences internal and external communication.The Head of Marketing will act as the Brand Guardian for all Farah Experiences brands, owning both the internal and external creative agencies and supporting all marketing initiatives including content production and operational requirements for all the brands.Working closely with the Marketing Director, and Head of Brand Strategy, the Head of Marketing will develop a brand and audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration and brand buzz) across all the theme park/attraction(s).The Head of Marketing is responsible for the online consumer journey (websites, apps, social approvals) across all theme park/attraction(s) B2C/B, developing/maintaining guest/partner communication with the objective of incrementally increasing conversion and revenue generation.Job ScopeBrand Management / Strategy:
Creative Agency Management (Internal/External):
Brand Content Support:
Online Consumer Journey / Portals:
Team Management:
Commercial & Reporting:
To be considered for this role, you will need to have:
Desirable:
Keyskills :
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