Description and Requirements
Brand Strategy Implementation
Responsible for implementing the brand strategy. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with creative and media agencies, channel marketing, digital marketing and public relations teams to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Partners with cross-functional teams to assure pristine execution of marketing plans. Makes sure brand guidelines are correctly implemented across marketing touchpoints.
Offline Media Execution
Understands the objectives of a campaign, the target audience, and the key messages & performance indicators to be delivered and follows through implementation making sure correct deployment is completed on time, delivering or surpassing results. Evaluates effectiveness and cost of various media outlets and recommends best alternatives for increasing company visibility, brand awareness and sales growth. Maintains and tracks marketing budget to ensure the resources are aligned to marketing priorities. Follows through sponsorship programs implementation (entertainment & sports). Identifies and analyzes problems and possible causes.
Requirements
Skills:
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