Description:
PR and Digital Account Director
DIGITAL
Overall responsibility for assigned social media accounts
Understanding of the social media strategy for assigned clients and the overall direction and nature of calendars
Creation of strong annual / campaign / quarterly plans for assigned clients
Client lead on all day to day communication with clients – calls, emails, weekly updates, and monthly catch-ups
Coordination of shoots for content – working with the internal team, or external suppliers
Guiding the visual direction of the work produced at shoots – art direction, mood boards, photo shoots etc.
Attending / coordinating photoshoots with the clients and the team to ensure that monthly deliverables are met
Copy editing of content calendars
Oversight and approval of content calendars – static and story calendars
Training and mentoring a team of AEs, and interns
Troubleshooting and helping with technical issues across social media and digital teams
Influencer management – approving, contacting and curating influencer lists across for different clients and campaigns
Providing on ground support during events / activities – overseeing the team to create engaging content onsite
Accountability for community management / posting on behalf of clients as and when required
Sharing monthly / quarterly / annual reports with clients in a timely manner
Following up on approvals / client requirements and required deliverables in a timely manner
Setting up internal and external processes to simplify the team’s workflow / workload
Boosting / creating social media adverts – boosting posts, stories, and reels
Strong experience with Facebook Ads Manager and Instagram advertising
Coordinating with accounts team on the monthly boosting spend that was undertaken for clients
PR
Overall responsibility for assigned accounts
Day to day client lead for communication
Development of strong annual / campaign / quarterly PR strategies
Experience implementing media relations strategies
Proven experience with digital influencers
Ability to write strong copy in English
Strong media contacts across the GCC – with a focus on news, business and wider corporate contacts
Sharing monthly / quarterly / annual reports with clients in a timely manner
Following up on approvals / client requirements and required deliverables in a timely manner
Setting up internal and external processes to simplify the team’s workflow / workload
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