Description:
Hiring Digital Project Manager- 6 months contract
Work location: Dubai, UAE
Role type: Outsourced
Working conditions: Full time, On-site
Project Duration: 6 months (renewable subject to operational demand)
Benefits: Visa and medical insurance can be provided, if required
Responsibilities:
Support the definition of marketing interventions along customer’s lifecycle stages that will drive education, ensure activation, increase usage, develop advocacy via recognition, and reduce churn.
Help in defining the right segments and channels for each customer/intervention.
Define customer journey adapted to each marketing intervention.
Implement and maintain each lifecycle campaign with a focus on automation, relevancy, brand alignment and hyper personalization.
Work with MarTech and Digital team to implement the necessary attributes and triggers.
Work with Programme Marketing team to create offers when required
Test different offer designs and communication vehicles.
Write, edit and proofread copy for all communications/offers/channels part of the implementation of each use case.
Work with Creative Marketing team to create visuals required for the campaign.
Ensure consistency across campaign and relevancy with the target.
Track performance to ensure stability and relevancy of campaigns over time.
Support in gathering results across lifecycle interventions in collaboration with analytics team.
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