Description:
The Role
This is an individual contributor role, reporting into the Content Development lead/Editor.
The purpose and key expectations would be as follows:
Purpose:
Use content to create meaningful conversations that drive value, between both client brands and their audiences, and its customers, partners, and the larger industry ecosystem that it is a part of.
The key expectations of the role:
• Enable brands to leverage content to engage their audiences at every stage of the marketing funnel
• Help brands take their brand messages out to their audiences through content that starts a conversation
• Leverage content to help brands start conversations that result in value creation.
• Produce quality content that reflects brand story, brand message and value proposition to its target audiences
• Help brand drive greater brand awareness, share of voice, recall, for its key offerings and strategic business partnerships
Competencies required: Knowledge, skills, attitude:
Knowledge
Essential Proficient in English language writing and comprehension
Intermediate to high level of copy editing and proof-reading skills
Intermediate to high level of primary and secondary research
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