YALJ Group Looking for Digital Marketing Executive (Saudi Nationals Only) at Jeddah Full Time

About YALA

Ever since we planted our first palm tree in 2010, Yousef Abdul Latif and Sons Agriculture Ltd. (YALA) had one mission: to provide the world with the highest quality, organically grown dates and date products.

Two hundred seventy thousand (270,000) palm trees later, we haven’t lost track of this goal.

Today, our expansive operations cover over two thousand six hundred (2,600) hectares of green farms in the cities of Al Qassim and Al Madinah across the Kingdom of Saudi Arabia. We cultivate a wide selection of organic dates such as Safawi, Mejdool, Sagai, Anbarah, Khalas, Sukkari, Ajwa, Khudri and Mabroom.

Our team of dedicated farmers employs organic farming techniques with state-of-the-art agriculture technology to honor our promise and accompany each date from when they plant it to when it makes it into your hands. As we grew, we have incorporated bio-organic intelligence across all our production lines, securing full organic certifications for all our farms.

Responsibilities:

·      Develop a content plan & create engaging content (text, image and video content) for all social media platforms.

·      Have hands on experience running PPC campaigns. (Google Ads)

·      Proficient in keyword analysis and demographic behavior analysis in search medium.

·      A good understanding of SEM along with the correlation to SEO.

·      Work with designer to ensure content is informative and appealing.

·      Develop an optimal posting schedule, considering customer engagement metrics.

·      Responding to customer inquiries & comments on social platforms in a timely manner.

·      Stay up to date with the latest industry and digital trends.

·      Report on online reviews and feedback from customers and fans.

·      Suggest new ways to attract prospective customers, like promotions and competitions.

·      Manage Social Media campaigns for various social media platforms to align with marketing strategies. 

·      Outreach messages to recruit social influencer partners to create a strong network.

·      Define most important social media KPIs.

·      Monitor user engagement and suggest content optimization.