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Description:
Experience required: Minimum 5-6yrs GCC experience
Benefits: UAE Employment Visa, Medical Insurance and other benefits as per UAE Employment Law
Job Responsibilities:
Be responsible for completing market research, user research, insight into target user values and brand attitude changes
Be responsible for decomposing the company’s overseas brand strategic objectives and scheming the annual brand promotion strategy for the M&A regional market
Be responsible for the preparation and implementation of brand promotion plans for the M&A regional market, including but not limited to brand launch activities, product launch activities, exhibition activities, important IP cooperation
Be responsible for cross-departmental collaboration with the domestic brand team to ensure that the regional brand promotion project is consistent with the company’s overall strategy
Be responsible for implementing brand localization strategy to ensure that brand programs comply with the laws and regulations and cultural customs of the M&A regional market
Be responsible for maintaining brand VI guidelines to ensure the consistency of the brand in terms of content and vision
Be responsible for managing budgets for branding projects, and make evaluation on the effectiveness of each project
Be responsible for monitoring brand metrics to improve brand awareness, brand preference, and brand loyalty in the local area
Be responsible for constructing and operating regional official platforms, including official websites and social media accounts, such as facebook, twitter, tiktok, youtube, instagram, etc
Job Requirements:
Bachelor’s degree or above, with 5 years or more work experience in branding or marketing
Major in journalism and communication, advertising, marketing or related majors is preferred
Outstanding English communication and writing skills
Outstanding Arabic communication and writing skills
Working experience in the automotive industry, mastering the basic knowledge of the automotive industry is preferred
Good communication, coordination, and execution skills ability
Good project planning and management skills are preferred
Work experience in automobile company, preferably Hyundai, Kia, Toyota, Nissan
