Strategic Marketing & Exhibitions Looking for Exhibition Director at Dubai,UAE Full Time

Description:

Develops & directs the overall strategic, planning, budgeting, and execution of the exhibitions.
Collaborates with sales & marketing in developing business objectives, concepts, deliverables, and timeline of the exhibition.
Ensures detailed planning and execution of the event and evaluate the outcome based on the established metrics.
Responsible for driving the team across marketing, sales, production and operations
is responsible for collaborating with the event team to plan, deliver and evaluate events in line with strategic plans, brand guidelines and within budget
Lead the achievement of event targets through effective team management and coordination with the senior event management team and identify opportunities for event growth as well as increasing non-square metre sales.

Main Duties & Responsibilities:

EVENT MANAGEMENT

· Lead the development and maintenance of a strategic plan in collaboration with the senior management team.

· Oversee and monitor the strategic plan to ensure it is carried out on time and to budget.

· Agree the annual exhibition budget with the senior event management team and cascade this to team members.

· Uphold the brand reputation of Informa as the premier exhibition & events provider at all times.

· Ensure that the planned exhibition growth and targets are achievable with available resources.

· Create event content and features with the team that will ensure longer term visitor interest and or commercial success.

· Evaluate event effectiveness and recommend strategies for improvement.

EXHIBITION FINANCE AND ACCOUNTING

· Control and manage exhibition costs within budget through monthly reviews with Marketing and Exhibition Managers

· Liaise with the finance team to ensure compliance with event budget

· Ensure all documentation required is completed accurately and on time

· Track and document all revenue and cost transactions and communicate with the accounts department

EXHIBITION SALES

· Oversee event sales targets for team members.

· Lead and manage the sales team through monitoring sales activities and performance in coordination with the Sales Director.

· Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction.

· Lead by example by bringing in sales and sponsorship deals.

· Analyse rebooking statistics and identify ways to maximize client retention.

· Strategize and produce opportunities for the exhibition teams to increase non square-metre sales.

· Provide opportunities for growth within each exhibition profile.

EXHIBITION MARKETING

· Create useful, internal working relationship with the Marketing Department.

· Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing team.

· Monitor marketing activities and ensure they are executed on time and in-line with marketing plans.

· Work closely with the Marketing Manager to design/create copy for marketing materials, websites and digital media.

· Monitor database growth in appropriate markets and feedback on improvements.

EXHIBITION OPERATIONS

· Establish a useful, internal working relationship between the Sales and Marketing team and the Operations Department.

· Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained.

· Closely adhere to logistics plans.

· Assist and provide support to the Operations team onsite, pre-, during an post-event.