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Job Description
Manage all marketing, advertising, and promotional objectives by designing, implementing, and facilitating annual marketing and communications plans with the automotive division aligned with strategic and sales goals. Conduct and oversee market research to determine market requirements for existing and future marketing and branding campaigns. Expand the brand digital presence through the website and social media platforms, and monitor the end result reports. Create and monitor annual marketing budgets to deliver strategic marketing and sales goals, and negotiate marketing support from principals. Coordinate with the external agency to develop creative content for advertising materials, social media, and other marketing-related developments. Organize and control launch events, motor shows, sponsorships, and all brand-related events Manage and report the outcomes of the productivity plans and projects, develop new strategies, and deliver timely and insightful presentations to GM, Top Level Management, and Sales Teams. Ensure compliance with all principals CI (Corporate Identity) guidelines across all customer touchpoints. Oversee business development activities to deliver SBU goals. Ensure that the marketing team is supporting Sales and CRM Teams by providing updated vehicle spec sheets, showroom catalogs, posters, and TVC?s for customer viewing by brand. Coordinate with marketing staff and CRM teams in regards to the latest press kits and advertising to be conducted in the local market.Manage the partnership with approved suppliers related to marketing
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