Description:
You will be responsible for :
Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Creating and managing all marketing material and collateral in line with brand direction.
Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
Tracking effectiveness of various campaigns and course correcting as required.
Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
Leading the planning and implementation of PR and initiatives related to the brand.
Managing video production from start to finish including the conceptualisation, scripting, scheduling and resource management of videos.
Managing project timelines and budget.
Arranging and managing external resources (equipments, crews, actors and venues).
Video editing, graphic effects, sound effects, audio adjustment, color grading and composition.
Using the principles of editing to control the pace and flow of the video.
Integration of music, sound effects and balances of audio.
Executing studio and location shoots and handling all camera equipment and lighting.
Maintaining equipment and accessories.
Editing/ digitally touching up pictures and videos.
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Driving performance marketing via Facebook Ads, SEO / SEM and Google Ads.
Planning and executing viral marketing campaigns across a range of social media platforms.
Ideal Candidate
You have at least 3 years experience ideally in Digital Marketing, Production or Marketing Communications within Media & Entertainment industry.
You possess strong planning and organisational skills with the ability to set targets, prioritise effectively and make decisions.
You have the ability to work under pressure and meet tight deadlines.
You have a strong understanding of color, framing and lighting.
You possess a strong artistic & creative aesthetic and can communicate your ideas simply and effectively.
You can develop compelling narratives and visuals.
Experience within Camera & Photography, Social Media / Viral Marketing, Video Editor, Video Production and Performance marketing would be a strong advantage.
You have good knowledge of BI Reporting Tools (Tableau, Sisense, DOMO, Power BI), Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.
You pay strong attention to detail and deliver work that is of a high standard
You enjoy finding creative solutions to problems
You are adaptable and thrive in changing environments
You are willing to undertake more than 60% travel.