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Job Description
Senior Marketing Specialist* Develop marketing strategy and tactics to promote DaShop and increase brand awareness and customer base* Manage and oversee the creation of relevant and engaging creative campaigns, engagement programs and business as usual communications.* S/he is also responsible for creating, editing, and researching to create content and increase engagement.* Develop and deploy an internal media buying strategy across different platforms. Key KPIs include: * Dashop Marketing Strategy* SEO implantation* Marketing campaigns* Conversion rate for all leads* Develop tactics and positioning that differentiates DaShop?s strategy, and offerings and features by understanding merchant and partner needs, product roadmap, market trends, and competitive forces* Develop initiatives based on defined target market segments, metrics, key messaging and channels/distribution plans* Responsible for market analysis, competitive research and merchant feedback* Provide all offline marketing activities and develop an effective platform and recommend improvements in sales processes.* Develop content strategies for all social media channels including Facebook, Twitter, Instagram, etc. This includes deciding what content works best for each platform.* Develop, monitor, write and update product content on website and all platforms* Create and maintain the editorial calendar for all platforms and analyze audience engagement and cultural trends and use learnings to drive organic growth* Oversee and deliver creative and valuable content that resonates with different audiences on different channels aimed at building awareness.* Manage copywriting processes and prepare content for all activities, initiatives, events and analyze all campaigns.* Collaborate with the web developers & designers to execute marketing strategies.* Liaise and build relationships with clients and media sales companies* Negotiate with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising.* Book and monitor individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts.* Ensure all communications, materials, and initiatives conform to branding guidelines. * Responsible for handling collaterals for events, and liaising with any agencies or teams for events.* Collaborating with business development and product team to drive results and improvementPersonal Skills* Strong analytical, research and synthesizing data skills * Strong presentation and communication skills * Strong expertise in excel, pivot tables, etc. * Strong project management skills and prioritization * Interpersonal skills * Ability to work with different teams * Muti-tasking and working under pressure * Knowledge in CRM is a plusTechnical Skills? Strong experience in marketing ? Strong knowledge of e-commerce space to include competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends. ? Strong and demonstrated experience writing copy and content curation ? Strong background in organic marketing (SEO, content marketing, etc.) ? Experience is using data analytics tools (like Google Analytics) ? Startup experience in B2B2C is a strong Plus as well.Education? Marketing, Business, or equivalent experience Job Location Cairo, Egypt Job Role Marketing and PR Years of Experience Min: 5 Max: 8 Residence Location Egypt
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