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Strategy; build a plan with our CRO and be responsible for executing it to help the
business achieve its growth goals.
Analysis; analyze our current acquisition and retention strategies, do customer research
and talk to our prospects and customers to give you insights to test against.
Customer Acquisition; improve our customer acquisition campaigns working across
paid ads, SEO, affiliates and email marketing.
Customer Conversion; improve how we convert our prospects into happy customers.
Focus on messaging, pricing and UX to identify, test and roll out improvements.
Customer Retention; improve customer experience to reduce churn and increase LTV.
Reporting; use GA, Google Tag Manager, Google Data Studio and Segment to measure
and improve CAC, MRR and LTV.
Arranging and attending roadshows nationally and internationally.
Managing Sales & Marketing team
business achieve its growth goals.
Analysis; analyze our current acquisition and retention strategies, do customer research
and talk to our prospects and customers to give you insights to test against.
Customer Acquisition; improve our customer acquisition campaigns working across
paid ads, SEO, affiliates and email marketing.
Customer Conversion; improve how we convert our prospects into happy customers.
Focus on messaging, pricing and UX to identify, test and roll out improvements.
Customer Retention; improve customer experience to reduce churn and increase LTV.
Reporting; use GA, Google Tag Manager, Google Data Studio and Segment to measure
and improve CAC, MRR and LTV.
Arranging and attending roadshows nationally and internationally.
Managing Sales & Marketing team
Own & deeply understand KPIs and be accountable for growth’s role in reaching those
goals
Speak confidently to the health of the business, regularly joining business reviews
Collaborate creatively with marketing, sales, product, and strategy teams to develop,
implement, and steward tactics that create and nurture pipeline for viewership growth
Drive operational rigor throughout the business, connecting the dots, and making key
decisions to help teams execute against the growth strategy
Design, evaluate and pursue new partnerships with various industry players
goals
Speak confidently to the health of the business, regularly joining business reviews
Collaborate creatively with marketing, sales, product, and strategy teams to develop,
implement, and steward tactics that create and nurture pipeline for viewership growth
Drive operational rigor throughout the business, connecting the dots, and making key
decisions to help teams execute against the growth strategy
Design, evaluate and pursue new partnerships with various industry players
