I am hiring – Manager – Marketing
Reports to Head Sales & Marketing
Department : Sales & Marketing
Team reporting : 1-2
Base Location : GDIZ, Cotonou, Benin
Mission (Position Purpose)
Purpose of this role is to manage marketing initiatives including market research, branding & communication & translate market needs into products.
Key Responsibilities (State the primary duties and tasks of the position)
1. Identify market dynamics based on data and translating that knowledge into sound business practice
2. Study market/ dealer/ consumer behavior to support building sales & marketing strategy
3. Own & Ensures creation of all marketing communication to drive consistency and uniformity
4. Translate brand elements into plans and go-to-market strategies
5. Collaborate with R&D/ design team to ensure consumer needs are translated into products
6. Take initiatives for Digital marketing and manage all digital marketing and social media engagements
7. Identify various Industry events, take initiatives for participation in such events
8. Relationship building with Industry experts, associations, decision makers etc
The responsibilities mentioned above are not exhaustive and may be expanded from time to time.
Education
Master’s in marketing/ Branding/ Consumer Research
Bachelor’s in engineering (Any specialization)
Work Experience
Minimum 10 years experience with building materials companies in ECOWAS region
Ceramics industry
If interested kindly share cv at [Confidential Information]
Job Discription Kindly see to it that you apply for this position ONLY if you meet the following criteria: *...
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