Brand Strategy: Developing and implementing strategies to position the brand effectively in the market. This involves understanding the target audience, analyzing market trends, and identifying competitive advantages.
Brand Identity: Defining and maintaining the brand’s visual and verbal identity, including logos, taglines, and messaging. Ensuring consistency across all communication channels.
Product Development: Collaborating with product teams to ensure that new products align with the brand’s positioning and values.
Marketing Campaigns: Planning and executing marketing campaigns to promote the brand and its products or services. This includes advertising, social media, PR, events, and other promotional activities.
Consumer Insights: Conducting market research to understand consumer preferences, behaviors, and perceptions related to the brand. Using these insights to inform brand strategy and messaging.
Brand Monitoring: Monitoring the brand’s reputation and perception in the market. Addressing any issues or negative feedback effectively to protect the brand’s image.
Partnerships and Sponsorships: Identifying opportunities for strategic partnerships and sponsorships that can enhance the brand’s visibility and credibility.
Budget Management: Managing the brand’s marketing budget effectively, allocating resources to initiatives that will generate the highest return on investment.
Cross-functional Collaboration: Working closely with other departments such as sales, product development, and finance to ensure alignment and consistency in brand messaging and strategy.
Performance Measurement: Tracking and analyzing the performance of marketing campaigns and initiatives. Using data and metrics to evaluate effectiveness and optimize future strategies.
Job Requirements.css-1t5f0fr{font-size:14px;font-weight:400;font-style:normal;letter-spacing:-0.35px;line-height:22px;color:#001433;word-break:break-word;}.css-1t5f0fr p{margin-top:12px;margin-bottom:12px;}.css-1t5f0fr ul,.css-1t5f0fr ol{list-style-type:disc;padding-left:18px;}@media screen and (max-width: 991px){.css-1t5f0fr{padding:0 12px;}}Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).Proven experience as a Brand Manager or similar role in marketing.Strong understanding of brand management principles, marketing strategies, and consumer behavior.
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